Again, sorry for the delay in writing/posting; life gets in the way. Anyway back again; instead of boring budget speak; let's have some fun. In my travels the past week all I hear is how lousy business is; no inventory; can't sell cars boo hoo Mr. Bluebird. Get a life.
What can you do? Well first of all stop crying and get to work. Go figure out how to sell cars. Not used to this environment where you have to work? There are numerous opportunities for you to sell cars, increase service and capture customers for the long term. You need to sit back and take stock of the business.
How can you do it differently? Think outside of the box. I know easier said then done. For example are you using all of the internet options available? Does your internet department know how to sell; very different than face-to-face selling. Are they responsive. Remember if you don't answer within 24 hours the business is lost. It's usually the simple, easy things that are not done and cost you the sale. Review your procedures what is redundant vs. what makes money.
I tell you the dealership that refines there plans and process to deal with this economy beyond the simple task of costing cutting will be poised to profit in the future. Sitting on the sidelines and doing nothing will result in nothing.
Start Sell and Stop Whining!!!! Use more Direct Mail. Are you serious? In this economy direct mail is your best friend. Targeted and cost effective and quantifiable. Are you kidding me; this solution is staring you in the face; NO EXCUSES THAT I DON'T HAVE MONEY FOR DIRECT MAIL. YES YOU DO!! HOW CAN YOU NOT DO IT? YOU MUST LIKE LOSING MONEY.
Get on the ball!!
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