The first step in the marketing process is to develop your budget. Do you have a budget; how much do you want to spend on radio, paper, tv, direct mail, etc. You should have a monthly breakdown. Secondly, do you have a method for tracking your results? Do you use an ad agency? Does your wife, sister, brother, husband, or dog handle your marketing and advertising. How do you like using TV? Are you pretty; are you getting the hot girls (or boys)? Sorry I got carried away. These will be further topics.
The most important steps are: 1) Develop a budget; 2) Track the results of your marketing/advertising program; 3) Stay committed to the program for at least 6 months; 4) Continue to track your results. Remember what gets measured gets done. Truer words were never spoken.
Enough for today. Good luck selling!!
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