Question: If Direct Mail is the most effective form of advertising for individual car dealerships; why does every GSM hate Direct Mail? Why do they all say the same old boring line:
"It does not work. No one opens the mail. Everyone gets too much junk mail."
"It does not work. No one opens the mail. Everyone gets too much junk mail."
Answer: Wrong!! The above statement is an excuse because they don't understand direct mail and what makes it work.
Direct Mail Does not work for the following reasons:
1) It's Boring!!
1) It's Boring!!
1) It's Boring!!
4) The message is irrelevant!!!
5) It's sent to the wrong people (THE FAMOUS LIST)!!!!
CONQUER THOSE 5 REALITIES AND DIRECT MAIL BECOMES YOUR BEST FRIEND!!!!!!
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