Correction: The NHTSA is writing the rules for the program. Below please find several links which will help you to better understand the program. Both are great sites. Thanks Chapman Automotive Group! Nice job!!
If you use direct mail to advertise this program; which you should, as this is a perfect application for direct mail. Make sure the company you use understands the regulations. The list/data base is the key to the success of your program. Also, very important: The theme of the mailer should be that you are here to help the customer; NOT take advantage of the program or them. Don't make your piece look like a newspaper ad. Use some imagination; make it fun and make it respectful. Remember it's always about the customer; NOT YOU.
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