HAPPY NEW YEAR!!!!
Now that the year has ended, it's time to start the New Year. I'm sure most of you are happy 2009 is over and looking forward to a better 2010. Hopefully we all have our health and remain healthY for the year. It sounds trite, but its true: If you have your health, everthing else is gravy.
How do you keep the momentum going for 2010? Yoiu need to come to realize that you need to start advertising again. You can't "save" your way to prosperity; You need to advertise and get traffic through the doors. So far nothing new. But hang around you'll be surprised how much you will learn and how it will result in more sales.
For the remainder of the year I'm going to take it slow and work on only a few ideas each week. This post covers the overall reason that direct mail works or does not work. Here goes: The theree (3) reasons why your Direct Mail works or does not work is as follows:
1) Your Piece Sucks!!
2) Your offer Sucks!!!
3) Your mailing list Sucks!!!!
That's it!! Nothing more; nothing less. If youR Direct Mail does not work, the above is why. I'm serious and if you allow it to continue to Suck then you Suck!!!!
Let's talk. See You next week. Go Bills!! Now they suck; but I still Love them:)
